For five decades, investors have been abandoning actively managed funds in favor of index funds. Seller’s remorse has not been a problem.
JONATHAN CLEMENTS’S final book was released this week. Titled Money and Me, it traces the arc of Jonathan’s nearly four-decade career as a personal finance columnist.
Money and Me starts with the story of a man named George Cope, who was a nineteenth century tobacco baron. At the time of his death in 1888, Cope was one of Britain’s richest men. But within just two generations, his fortune was gone. Why? Cope’s daughter was the sole heir to her father’s fortune, but she lived what Jonathan described as a Downton Abbey lifestyle, on an estate in the Cotswolds with five homes and eight children. Before long, the fortune was gone.
This story was of interest to Jonathan because George Cope was his great-great-grandfather. He called it the “big family story” and explains that this hard financial lesson was imprinted on everyone in his family from a young age.
In part because of this family story, Jonathan got interested in personal finance, and, among his peers, was early in focusing on the psychology of money. “I like to think I’m rational in the way I spend my dollars, and I suspect most readers do, too. We are, of course, deluding ourselves,” he wrote.
Early in his career, Jonathan covered mutual funds for Forbes, then The Wall Street Journal. Each week, he'd review a different fund and interview the fund’s manager. From that vantage point, he was early in recognizing a reality about Wall Street: that they’re great marketers but not such great investment managers. After reviewing scores of actively-managed funds, Jonathan came to the conclusion that index funds were a better way to go for most investors.
Since the investing question was “solved,” as he put it, by index funds, Jonathan turned his attention to other domains in personal finance. The relationship between money and happiness was of particular interest. Though he acknowledged that each of us has a happiness “set point” that is largely fixed, he pointed out that our happiness level isn’t entirely fixed. There’s plenty we can do to move the needle.
A chapter titled “15 Ways to Happy” includes a number of practical suggestions. Among them: Jonathan always recommended making plans—especially vacation plans—far in advance. Why? “Often, the best part of a purchase or experience is the anticipation,” he explained.And since it doesn’t cost more to book early—indeed, it often costs less—that was his recommendation.
Jonathan leaned heavily on academic research and helped translate its findings for everyday investors. In Money and Me, he explains concepts from psychology including the hedonic treadmill, eudaimonic happiness and many others. Jonathan acknowledged that there’s no magic wand for achieving happiness. On the other hand, he explains why a million-dollar salary isn’t a necessary ingredient for financial contentment.
Jonathan also wrote a lot about spending. On the one hand, owing to his family’s experience, he developed frugal habits early in life, and he was grateful that those habits led to financial independence by age 50. On the other hand, he knew that frugality could be taken too far. In a chapter titled “Don’t Overdo It,” Jonathan offers a menu of ideas to help others who might similarly struggleto loosen the purse strings.
Jonathan had two children and thought a lot about how best to convey money values to them. He knew the risk in helping too much. “Money doesn’t necessarily kill all ambition. But it seems to put a big dent in financial ambition,” he wrote. For that reason, Jonathan mostly emphasized education rather than direct financial assistance.
He describes, however, one important way in which his own parents helped him: They always made it clear that they were there for him as a backstop. Though he might have never needed it, simply knowing this support was in the background gave Jonathan the confidence to always invest heavily in the stock market. He describes maintaining an allocation to stocks that was regularly above 80% or even 90%. That kind of aggressive investing ran contrary to the textbook. But recognizing the benefit it had provided during strong markets over the years, Jonathan offered a similar backstop to his own children, thus allowing them to take risks that they might not have otherwise.
In choosing a heavy allocation to stocks, Jonathan explains some of the other factors that went into his thinking. For starters, he points to the role of financial forecasters. They’re often wrong, but that doesn’t stop them from waking up the next day with something new to say. As a result, during both stock market rallies and routs, prognosticators can be found on TV telling stories that often cause investors to overreact. In the chapter “Not Scared of Bears,” Jonathan walks through the math that should give investors the courage to ignore forecasters, to keep their feet on the ground and to stay fully invested regardless of what bad news happens to be in the headlines.
Jonathan was willing to pile on even more risk in his portfolio when markets declined. He acknowledged that this opened him up to the accusation of being a market timer—“pretty much the nastiest insult you can hurl”—but he explains a subtle difference between his approach and true market timing, then offers a helpful strategy for profiting from downturns.
Jonathan Clements was one of a kind. Like all of his readers, I miss his kindness, wit and good cheer. For decades, he helped readers navigate the potholed road known as Wall Street. With his final work, Jonathan leaves us with a timeless guide to thinking about money in uniquely sensible ways.
Adam M. Grossman is the founder of Mayport, a fixed-fee wealth management firm. Sign up for Adam's Daily Ideas email, follow him on X @AdamMGrossman and check out his earlier articles.NO. 7: THE TWO easiest financial wins are paying off credit card debt and putting enough in our 401(k) to get the full employer match. Failing to do either is the height of financial foolishness.
NO. 77: TO MINIMIZE taxes, use your taxable account to own stock index funds, municipal bonds and Treasury bonds. Stock index funds in a taxable account will benefit from the low federal tax rate on qualified dividends and long-term capital gains. Meanwhile, the municipal bonds should be tax-free and the Treasurys will avoid taxes at the state level.
SELF-INSURE. If we have a moderate amount of savings, we might choose to scale back our insurance coverage and perhaps drop some policies entirely, and instead self-insure. Let’s say we have enough set aside for retirement. We might cancel our disability insurance, knowing we could cover costs for the rest of our life, even if we never worked again.
PUT RETIREMENT first. Are you socking away at least 12% of your pretax income toward retirement, including any matching contribution to your employer’s retirement plan? To amass enough for retirement, you may need to throttle back other financial ambitions, including the size of the house you buy and how much you help your kids with college costs.
NO. 7: THE TWO easiest financial wins are paying off credit card debt and putting enough in our 401(k) to get the full employer match. Failing to do either is the height of financial foolishness.
What do you look for when buying a car? Quality, reliability, safety features, good mileage? Yup all that plus I like technology and friendliness.
My new car has more cameras than Kodak. When I use the navigation it shows a live image of the turn so it’s hard to miss. It uses the cameras to find a space and park itself. If I get lost I just say, “Take me home.”
When I start the car it says,
WHEN MY SON STARTED graduate school seven years ago, we enticed him to save money by living at home. The catch: He’d need a set of wheels. Lori and I offered to help, provided he was open to a used vehicle. He agreed, and off we went to the nearest Honda dealership.
We were greeted in the parking lot by an enthusiastic salesperson. He invited us inside to chat, and promptly asked us what monthly car payment we were seeking.
MY FATHER WAS A CAR salesman. For the last 20 years of his career, he sold Mercedes and he was good at it. He even won a sales contest that included a trip to Germany to tour the factory.
Unfortunately, selling Mercedes does not mean you can afford one. But he did get to drive them. As a kid, I was also hooked. When I was 17, I was allowed to drive a 190SL in the local July 4th parade.
I WAS HAPPY TO receive this year’s boost to my Social Security benefit—but I’m regularly reminded that it doesn’t match the endless inflation.
A case in point: The same oil change at the same gas station for my 2020 Honda Fit cost me 28% more last week than it did nine months earlier. With detailed invoices, I could compare the reasons for the jump. Surprisingly, it wasn’t the cost of four quarts of full synthetic oil,
WE’VE OWNED OUR NEW 2023 Toyota Highlander Hybrid for six weeks. The technology and features are breath-taking. Until now, both of our vehicles were 18 years old. I feel like Rip Van Winkle, waking up in a time I do not recognize.
Here are some of the bells and whistles on our new SUV, and my evaluation of their usefulness. Please forgive me if some of this information isn’t accurate; I’m still learning about these features.
CAR LEASING WILL likely make a comeback in 2023. But is leasing a good idea?
Before the pandemic, leases represented about 30% of new car sales and as much as 70% or 80% for some luxury vehicles. But during the pandemic, with new vehicles in short supply, manufacturers reduced their generous lease subsidies. This, combined with low interest rates, reduced payment differences between financing and leasing, making leasing less attractive.
But that may be about to change.
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- I'm on my third advisor. The first two we AUM based and CFPs, and I let them go because they didn't quite meet my needs. For less than a year now, I've been with a flat fee advisor and so far so good. I'm not sure my financial position is any better as a result, but I have learned a bunch as I head toward retirement in the next couple of years.
- I think an important answer here revolves around the emotional feelings that people have about their money. This isn't a pretty picture, but I think it's true for many. Often we are our own worst enemy.
a. Men in particular, at times can behave very self-sufficient, unwilling to get help, and unwilling to admit that they made mistakes or bad decisions. Why would I want to present my most intimate financial details to someone who would belittle what I've done? I'm fine, I don't need any help. b. Trust issues. There are countless stories of those (usually famous people like Billy Joel) who have been used and abused financially. If I give you access to my money why should I believe you'll do the best thing for me and not steal from me?"Country Club Venture Capital
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Money and Me
ArticleAdam M. Grossman | May 30, 2026
JONATHAN CLEMENTS’S final book was released this week. Titled Money and Me, it traces the arc of Jonathan’s nearly four-decade career as a personal finance columnist.
Money and Me starts with the story of a man named George Cope, who was a nineteenth century tobacco baron. At the time of his death in 1888, Cope was one of Britain’s richest men. But within just two generations, his fortune was gone. Why? Cope’s daughter was the sole heir to her father’s fortune, but she lived what Jonathan described as a Downton Abbey lifestyle, on an estate in the Cotswolds with five homes and eight children. Before long, the fortune was gone.
This story was of interest to Jonathan because George Cope was his great-great-grandfather. He called it the “big family story” and explains that this hard financial lesson was imprinted on everyone in his family from a young age.
In part because of this family story, Jonathan got interested in personal finance, and, among his peers, was early in focusing on the psychology of money. “I like to think I’m rational in the way I spend my dollars, and I suspect most readers do, too. We are, of course, deluding ourselves,” he wrote.
Early in his career, Jonathan covered mutual funds for Forbes, then The Wall Street Journal. Each week, he'd review a different fund and interview the fund’s manager. From that vantage point, he was early in recognizing a reality about Wall Street: that they’re great marketers but not such great investment managers. After reviewing scores of actively-managed funds, Jonathan came to the conclusion that index funds were a better way to go for most investors.
Since the investing question was “solved,” as he put it, by index funds, Jonathan turned his attention to other domains in personal finance. The relationship between money and happiness was of particular interest. Though he acknowledged that each of us has a happiness “set point” that is largely fixed, he pointed out that our happiness level isn’t entirely fixed. There’s plenty we can do to move the needle.
A chapter titled “15 Ways to Happy” includes a number of practical suggestions. Among them: Jonathan always recommended making plans—especially vacation plans—far in advance. Why? “Often, the best part of a purchase or experience is the anticipation,” he explained.And since it doesn’t cost more to book early—indeed, it often costs less—that was his recommendation.
Jonathan leaned heavily on academic research and helped translate its findings for everyday investors. In Money and Me, he explains concepts from psychology including the hedonic treadmill, eudaimonic happiness and many others. Jonathan acknowledged that there’s no magic wand for achieving happiness. On the other hand, he explains why a million-dollar salary isn’t a necessary ingredient for financial contentment.
Jonathan also wrote a lot about spending. On the one hand, owing to his family’s experience, he developed frugal habits early in life, and he was grateful that those habits led to financial independence by age 50. On the other hand, he knew that frugality could be taken too far. In a chapter titled “Don’t Overdo It,” Jonathan offers a menu of ideas to help others who might similarly struggleto loosen the purse strings.
Jonathan had two children and thought a lot about how best to convey money values to them. He knew the risk in helping too much. “Money doesn’t necessarily kill all ambition. But it seems to put a big dent in financial ambition,” he wrote. For that reason, Jonathan mostly emphasized education rather than direct financial assistance.
He describes, however, one important way in which his own parents helped him: They always made it clear that they were there for him as a backstop. Though he might have never needed it, simply knowing this support was in the background gave Jonathan the confidence to always invest heavily in the stock market. He describes maintaining an allocation to stocks that was regularly above 80% or even 90%. That kind of aggressive investing ran contrary to the textbook. But recognizing the benefit it had provided during strong markets over the years, Jonathan offered a similar backstop to his own children, thus allowing them to take risks that they might not have otherwise.
In choosing a heavy allocation to stocks, Jonathan explains some of the other factors that went into his thinking. For starters, he points to the role of financial forecasters. They’re often wrong, but that doesn’t stop them from waking up the next day with something new to say. As a result, during both stock market rallies and routs, prognosticators can be found on TV telling stories that often cause investors to overreact. In the chapter “Not Scared of Bears,” Jonathan walks through the math that should give investors the courage to ignore forecasters, to keep their feet on the ground and to stay fully invested regardless of what bad news happens to be in the headlines.
Jonathan was willing to pile on even more risk in his portfolio when markets declined. He acknowledged that this opened him up to the accusation of being a market timer—“pretty much the nastiest insult you can hurl”—but he explains a subtle difference between his approach and true market timing, then offers a helpful strategy for profiting from downturns.
Jonathan Clements was one of a kind. Like all of his readers, I miss his kindness, wit and good cheer. For decades, he helped readers navigate the potholed road known as Wall Street. With his final work, Jonathan leaves us with a timeless guide to thinking about money in uniquely sensible ways.
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