Why do we feel badly if we buy the day before a big market drop—but not nearly so badly if we buy two days before?
Adam M. Grossman is the founder of Mayport, a fixed-fee wealth management firm. Sign up for Adam's Daily Ideas email, follow him on X @AdamMGrossman and check out his earlier articles.From HumbleDollar Founder Jonathan Clements
NO. 74: WHATEVER the nightmare scenario—recession, inflation, deflation—the answer’s the same: We need stocks to notch long-run gains, with enough bonds and cash to survive the rough spell.
NO. 23: WE’LL NEVER be satisfied. Bigger homes, new cars, pay raises and promotions almost always disappoint—thanks to hedonic adaptation. We quickly become dissatisfied with what we have and what we’ve achieved, and we start craving something new. To counter hedonic adaptation, pause every so often and ponder your good fortune.
NO. 48: WE MAY believe an investment is an obvious buy or sell, but never forget somebody’s on the other side of the trade. Investing isn’t like playing tennis against a wall. Rather, you’re up against champion players—perhaps company insiders, or a hedge fund, or a Wall Street trading desk. What are the chances you know something they don’t?
MENTAL ACCOUNTING. Rationally, we should view our finances as a single pot of money. But often, we mentally categorize money depending on how we got it or plan to use it. For instance, we’re happy to spend dividends, but not capital gains. We’ll also happily pull from bank accounts, but hate to touch the mutual funds we’ve earmarked for the kids’ college.
NO. 74: WHATEVER the nightmare scenario—recession, inflation, deflation—the answer’s the same: We need stocks to notch long-run gains, with enough bonds and cash to survive the rough spell.
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