Amassing money shouldn’t be our sole purpose—but young adults without financial ambition often seem to have no purpose.
Adam M. Grossman is the founder of Mayport, a fixed-fee wealth management firm. Sign up for Adam's Daily Ideas email, follow him on X @AdamMGrossman and check out his earlier articles. NO. 30: INVESTING is best when it is simplest. If we own costly, complicated products, we’re filling Wall Street’s coffers—at our own expense. Don’t understand an investment? Don’t buy it.
FIGURE OUT YOUR savings or spending rate. If you’re working, aim to save 15% of your pretax income each year toward retirement. Got other goals? That’ll require an even higher savings rate. Meanwhile, each year, retirees should look to withdraw no more than 4% or 5% of their portfolio’s beginning-of-year value, including any dividends and interest they spend.
GORDON EQUATION. Named after finance professor Myron Gordon, the Gordon Equation suggests you can estimate an investment’s return by combining two numbers: the income currently paid by the investment and the growth rate of that income. For instance, if the stock market yields 2% and dividends should grow 4% a year, the expected return would be 6%.
NO. 25: WE HAVE NO control over the direction of financial markets, a fair amount of control over our portfolio’s risk level and annual tax bill, and almost total control over investments costs. The implication: We should stop trying to forecast what's next for the markets, and instead focus our energies on cutting costs, holding down taxes and managing risk.
NO. 30: INVESTING is best when it is simplest. If we own costly, complicated products, we’re filling Wall Street’s coffers—at our own expense. Don’t understand an investment? Don’t buy it.
SOMETIMES, I’M embarrassed to live in Florida.
Late-night talk show hosts have plenty of fodder for their jokes given the behavior of residents, visitors and our politicians. Fortunately, I don’t know anyone who fits the stereotype of “Florida Man,” but such folks clearly exist, or so these memes suggest.
We also endure hurricanes, scorching summers, soaring homeowner’s insurance rates and all kinds of odd creatures, from the native alligator to invasive species such as the green iguana and the giant African snail.
HAVE YOU PROTECTED your paycheck? As I discussed in my article last week, becoming disabled is a serious financial risk—and typically the best way to get coverage is through your employer. What if you don’t have long-term disability insurance through work or if coverage isn’t sufficient? An individual long-term disability policy can fill the gap.
Disability insurance is one of the more complicated products to price, because insurers need to assess two dimensions of risk.
I recently posted a request for comment about the appropriate amount of umbrella insurance one should have. I was hoping to learn of some formula or rule-of-thumb stating that “if your net worth is $X, you should carry $Y of umbrella coverage.” As far as I can tell, there is no such formula or rule.
Many thanks to those who responded.
Mark Eckman wrote that most insurance companies offer a maximum umbrella of $5 million.
Patrick Brennan’s insurance representative regarded $500,000 of liability coverage on his auto policy and a $1 million umbrella as sufficient for his needs.
TERM INSURANCE is typically the best bet for people who need life insurance, while permanent policies are appropriate for relatively few folks. Yet I keep getting the same question from parents: What about children? Does it make sense to purchase a whole-life policy for a young child?
No doubt influenced by Gerber Life Insurance’s relentless marketing, these parents want to know whether it’s worth locking in insurance pricing early on and whether this is a good way to help their children start saving for retirement.
On a recent family trip to the UK I learned something new about car rental insurance. During my many years of business travel, we were always told to turn down the collision damage waiver, or CDW, insurance offered by the rental company. Our personal credit card provides rental car insurance, but you must decline the CDW and reserve and pay with that card.
When we picked up our car hire just outside of Oxford we were pleased to see we’d been upgraded to a BMW 500 sedan.
IN MY ROLE AS a financial planner, I hear a lot of stories. By far the most appalling and upsetting relate to life insurance. All too often, insurance salespeople leave clients with policies that are simultaneously overpriced, inadequate and inappropriate.
Are you evaluating a policy? Here’s a quick summary of the most important considerations:
What type of coverage should I have? Life insurance comes in two primary flavors: term and permanent. Term insurance,
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- IRA assets you personally contributed (e.g. Roth IRA contribution)
- Assets rolled over from a 401(k) or 403(b) (e.g. Roth 401k rollover)
These are typically treated differently under the law, and maintaining separate accounts for rollovers versus contributions can help preserve protections. In general, even protected retirement accounts can still be accessed for:- Divorce settlements
- Child support or alimony
- Federal tax liens
Primary Residence Many states offer a homestead exemption, which protects some or all of the equity in your primary residence from creditors. The scope of this protection varies by state. Some states offer unlimited homestead exemptions, meaning there is no dollar cap on the amount of equity that can be protected. These include: > Arkansas > Florida > Iowa > Kansas > Oklahoma > South Dakota > Texas In these states, individuals can potentially protect wealth by holding it in their primary residence. This is why many doctors buy bigger houses, as they have potentially higher liability. Many other states have limits. California, for example, provides exemptions generally ranging from $300,000 to $600,000, based on county median home prices. Illinois offers a much smaller exemption, $50,000 per person (it was only $15,000 in 2025) Because the homestead rules are state specific and can change, you have to understand your local exemption before relying on your home as an asset protection strategy. Insurance Insurance is one of the most overlooked, but effective, asset protection tools. Beyond basic policies like auto, homeowners, or landlord insurance, umbrella insurance provides an extra layer of liability coverage. Umbrella policies typically kick in once underlying policy limits are exhausted and can cover a wide range of claims. For relatively low annual premiums, umbrella insurance can protect against large judgments. More Complex Strategies There are additional asset protection strategies, but they are more complex and often require legal and tax guidance. 1. LLCs If you own a business or rental property with liability risk, forming an LLC can help isolate that risk from your personal assets. However, you have to set it up correctly and comply with LLC regulations. Failure to maintain separation between personal and business finances can lead to “piercing the veil,” potentially eliminating the protection. 2. Irrevocable Trusts Assets transferred into the irrevocable trust don't belong to you personally, which can provide strong creditor protection. Your family or other beneficiaries can benefit from the trust, but you give up control and ownership of the assets.Customizing the Safe Withdrawal Rate
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